This short article explores how the media landscape has evolved over the past couple of years.
The rise of internet content has totally changed what is suggested by the term mass media. In the past, mass media followed a hierarchical arrangement, using a top-down media model. Usually, a small group of experts, such as newspaper writers or journalists, who would create content for large audiences who mostly just consumed it. Nevertheless, at present, with the aid of the web, the face of media has seen substantial change, making the usage and accessibility of media much more open and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own material, just as easily as they can absorb it. Social media has allowed anybody to add to public discussions, instead of simply the major media companies and so as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread throughout millions of user narratives worldwide.
In today day, online platforms have made it substantially much easier for everyone to develop and share material. Previously, producing material for a broad audience necessitated access to a collection of crucial resources and funding. Presently, with using smartphones and typical digital technologies, digital media content examples such as short form videos, website posts and podcasts can be easily developed with just a couple of fundamental gadgets, in addition to reaching a large audience, extremely quickly. This has opened the door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking channels, suggesting that social media has . created a place for underrepresented neighborhoods to share their narratives.
In the online media landscape, what we see on the internet is largely chosen by algorithms which are formed by our online habits. Each social media channel utilizes its own automated system to put forward new material and recommend material that will appeal to the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are created to keep individuals stimulated by recommending and boosting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can restrain the areas of media that individuals are subjected to, producing more detachment and prejudice among users around social issues. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user produced content in the media landscape.